Press Conferences

Press releases, interviews, and informal media contacts are excellent ways of getting your message across.
They are the bread and butter of your media relations, and often of your entire outreach effort.

Why your organization can hold a press conference?

• You can give more information than in a press release.
• A press conference is interactive; you can answer questions from the press, and emphasize points you might not otherwise have a chance to make.
• You can announce an important development, and explain its significant local and wider
       implications.
• You can set the record straight if your group received negative publicity.
• You can often generate the kind of notice or publicity – a spot on the 6:00 TV news, for
       instance – that you'd otherwise have to pay a large amount for.
• When many media representatives are present, it makes your conference seem really
      newsworthy -- the media presence itself adds to the importance.
• A successful media conference can not only generate news, but can also boost the morale of
      your own group -- that is, your group can take pride in knowing that the press will really turn
      out to hear what you have to say.

Marcom systems will provide the following services:

• Define the message
• Schedule the date and time
• Manage the logistics
• Select and train your participants
• Contact and invite the media
• Follow up with the media
• Develop a press kit
• Event Management
• Onsite registration
• Press Clipping